domain name Archives - Internet Cloud Canada | Création de site web | Serveur Cloud Hosting Montréal, Québec, Canada

28 Apr

How to increase Page Authority and Domain Authority?

The domain authority and page authority are values that predict how a website will evolve in the search results. These values can be improved but it takes constant work and a long-term deployment.

Previously, Google had established the “page rank”, but this algorithm is now deprecated though still partially included in the calculation of the domain authority. Proof that you should never leave anything out.

You can improve the domain authority and page authority by following these tips:

1. The Basics

To increase the domain authority it requires that each page has as its own high page authority. Make sure your pages are all interlinked, specific and unique keywords assigned to them.

You must have a lot of referrers ( backlinks ) linking not only to the main page but also and especially to all your content. These sites must good quality content sites to improve your own statistics.

Outbound links are also important. If you point links on sites with poor content or on banned sites penalized sites, it will be harmful on your ranking.

A small variety of external links (outside of your competencies) is quite acceptable.

2. Quality Content

This tips is always seen in SEO. Quality content drives success to a website. Your pages should contain quality informational texts. Be sure to direct the messages to people and not to search engines by multiplying the keywords.

The content should be refreshed, well presented / well-referenced with pictures. Do not place too many external links and advertisements. Follow the rules by filling all titles, alt tags and descriptions.

3. Let your domain name age

Time is inseparable from the domain authority. The more the domain name under which a well optimized website is, more the domain and page authority authority will be high.

The popularity factor is also somewhat related to time. Feel free to build links on social networks and interact with others users. The more you have quality exchanges in social networks, the more your chances increase to add page authority.

The content of your website should steadily increase and not just experience peaks. Be sure to take care of your website every day if possible or if not on a regular basis.

4. Optimize your site

It is imperative that your site is optimized completely. If your site is slow, this is your first task! It’s worth buying a CDN hosting to quickly propel its website.

Optimize pages, file compression, SEO, compress photos and videos. Have a diverse and rich content while adequately informing your visitors.

5. Develop stability

The number of visits is expected to be fairly regular but exceptions. If you have large spikes and then drops too regularly, this can be attributed to the purchase of traffic and you could be penalized.

It is best to build traffic where people return to your site because they are satisfied with the content they find there, than having a heavy traffic of unique visitors who will never come back!

Never buy Internet traffic! All these concepts are detrimental to your SEO and blur the statistics results.

6. The average distribution

Of the total of your pages, how many are popular? It is better to have a website of 10 pages with a popularity value of 80% for each of them, than a site with 100 pages with only 50% popularity for each pages.

Websites with thousands of pages might miss it by the mean of distribution of pages. Smaller popular site is better than big spamming site.

7. The quality of the server and site

If your server crashes often or the response speed is not good, it will affect your metrics. The quality of the site is also assessed. Make sure the links are not broken or too many mistakes are present.

The domain authority and page authority are long-term values for which you can take decisions right now. We have several SEO packages and we can certainly help you build or rebuild the foundations of your website to have more success.

Our technicians are available for any special projects whether at the level of SEO, optimization, updates or transfer your current hosting on our CDN servers.

See ya!

23 Mar

How to choose the perfect domain name

Choosing a domain name is not something to do without thinking first. This is a crucial factor in the development of your corporate brand (or your personal image), but also for the website itself on the net.

In the last 7 years, we have advised our customers how to choose their domain name when we had the opportunity to do it, when their name had not already been registered.

Even in these cases, we suggested to purchase another domain name and make the redirection to deploy their site on the best name.

How to choose?

There are many factors in the choice of a domain name. We do not claim that we will show them all here, but at least we will try to guide you to take the best decision.

First of all, when you have the opportunity to do so, purchase and deploy your files in a domain name under .COM preferably. This is the “.COM”, which is the most reactive in the search engines and for the SEO.

Nothing prevents you from buying other domain extensions for a local search like “.ca” for Canada, or “.ORG” because you are an association, but the “.COM” is the best choice of all.

SEO FACTOR

To have a good website SEO, target the shortest possible domain name. http://www.coke.ca is excellent but: http://www.sodawithalotofsugar.ca, Phew! It is long and complicated to write for visitors.

Many people put keywords in their domain name, but we do not recommend it. It is not mandatory for a good SEO and often it extends the domain name or force to put hyphens. The hyphens will make you lose internet traffic because visitors will possibly type them at the wrong place and they will not see your website.

You have to buy your domain name for 5 years or more to properly position yourself in the competition. The domain name expiration date is considered by the search engines.

FACTOR OF COMMON SENSE

It is worth pronouncing the domain name that you want to buy in your head or why not verbally. See if the name is easy to pronounce, if it does not predispose to misinterpretation like “peek, peak”

Avoid tendentious names, non-standard characters, numbers etc. Keep it short, simple but with a lot of impact.

You can register your business name and use a shorter name for the site by using redirection again. In other words, keep the name of the website the shortest and most representative of the product or service.

TYPE FACTOR

All domain names are not equal. You’ve seen the “.com” is by far the most important beacuse widely used. But there are also other factors such as the protection of the owner’s personal information that may not be available with other extensions.

Moreover, the fact of buying a “.US” while your site is hosted in Canada or elsewhere will not help your SEO. This is a urban legend!

Search engines know very well where the domain name is hosted and where are hosted files and who is the registered owner of the domain name ( contact card ). However, only the domain name will not help SEO in this case. The gender factor in this situation is related to geography.

COST FACTOR

This factor is also important. A “.COM” is less expensive than a “.TV” or a “.CA”. Thus, the costs are decided by the registrars who have been authorized by ICANN and by other factors like resellers levels.

But, we must also look at the services that are offered in the end. Some hosting companies offers domain names at $ 2-3 / year, but you can not manage your domain name in a control panel … You win on price but you lose on the control of your property and / or the ease of making changes.

Keep in mind that we can ultimately help you make the best choice to find the domain name that will best satisfy your Internet projects.

Do not hesitate to ask us!

Archives: domain name

How to increase Page Authority and Domain Authority?

How to choose the perfect domain name